WEEK TEN
- Angie Moyler
- Aug 14, 2022
- 3 min read
Updated: Oct 9, 2022
Case Studies: Exploring Trends and Outputs of Influential Studios.
IMAGE 1 https://dribbble.com/shots/9402345-BUSHI-4
Here's an interesting list to start with;
According to https://99designs.co.uk/blog/trends/graphic-design-trends/ The top 12 graphic design trends for 2022 are:
90s nostalgia
Expressive and experimental lettering
Ukiyo-e flat design
Daydream doodles
Anti-design
Escapism
Y2K
Parametric patterns
Frasurbane
Intricate maximalism
Extreme bubble design
Grunge revival
- Joanna Alves, Creative Manager, Product Creation and Experience at Vista
IMAGE 2 By Romy Haucke via Behance
The 90's image would be a good look for SPARK CARDS. The use of Memphis design patterns would create an uncluttered fresh looking design approach with the much sought after nostalgia element thrown in.
Although I am not sure that it would be the best way to go with UCAN.
My aim for UCAN. is to reach a broad, cross cultural and multi generational community. This would require a universal language both in image and text. This again brings the designer back to that which makes us human in order to work out the 'how? The common denominators. I would say they are stories, that sense of 'home', relationships, humour, love, innovation, grace and belonging. All of these need to be found within this project.
Hmmmm ... a big ask!
The Challenge
Author and Maker
Find two examples of designers who demonstrate authorial / making expertise in the delivery of a component of their practice. Is it their sole output, are they passion projects or are they opportunities where they saw a gap in the market?
Upload onto the Ideas Wall and discuss.
Think about a series of outputs you could make as an author.
Generate 10 ideas for discussion, upload to the Ideas Wall and elaborate further on the blog. Please note, this is the first step of you considering one idea that will be researched and potentially launched as an authorised artefact through the last part of this module.
You and Yours on BBC radio 4 interviews 'gap finders'. Really interesting listen connected to this module. The episode I would like to highlight is an interview with the founder of Thrift Joe Metcalf.
The development of Thrift+ was as You and Yours highlights, the result of an unsuspecting entrepreneur seeing a gap in the market and working out how to fill it. It seems the founder is not particularly interested in clothes or fashion but is perhaps a fixer and an innovator and also has the capacity and passion to drive a project that he instinctively knows will work. The idea took the lead rather than a passion for the subject.
Easton LaChapelle is the Founder and CEO of Unlimited Tomorrow. Already the name of the company tells you the vision behind it. What a great name! Basically there are over 40 million amputees worldwide and only 5% of them have access to the technology which can build them a prosthetic. 'We had to do better as an industry'. That was his starting point. To develop an inclusive system. Strategic business models. The technology and skills were there. The distribution and cost management were not.
So here I think it was ingenuity, business acumen and lateral thinking which were the main drivers.
A current most watched TED talk by Jiabao Li - an artist and an engineer. Her thought process for her ideas, designs and for this talk look at the power and control of algorithms and start with;
'how does technology mediate the way we see reality?'
'Technology is designed to shape our sense of reality by masking itself as the actual experience of the world. As a result we are becoming unconscious and unaware that it is happening at all.'
What or who is framing our reality?
Jiabao Li uses product design and technology to create an immersive response in reversing the effect that the most magnetic colour - red - has on us. Fascinating results.
In this instance Jiabao Li's idea and entrepreneurial response comes from a drive for personal responsibility in framing your own reality. To not being controlled by a force outside of ourselves. For authenticity. For owning your own decisions. A personal response to extreme capitalism and to subversive political and economic control. To apply technology in a way which can free people to frame their own reality where technology has been abused for an ulterior motive to frame reality for people.
Different people, different reasons. All are innovators and entrepreneurs.
At the moment I have two ideas which I think have 'legs'. They are not as dynamic and ground breaking as the ideas mentioned above ... but then, these entrepreneurs may have thought the same when first thinking through their ideas.
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